THORSTEN KLÖPFER

Rachael Ray is a food focused talk show, currently in its 13th season, where celebrities discuss their accomplishments and lifestyle experts give tips and strategies. I partnered with project management and executive producer to uncover insights and translate concepts into features that address user behaviors and motivations. I created mockups and prototypes to share the vision, design principles and content strategy. I defined the product with my project manager partner, evangelized user goals and balanced business goals. I designed across all platforms to translate product features for each platform context.

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