THORSTEN KLÖPFER

In this project I worked on the concept and the design of eight interactive display cases for the Mercedes-Benz stand at the International Motor Show, Frankfurt (IAA). All displays showcase drive-system innovations, explaining current improvements in strength, efficiency, economy, and safety of Mercedes-Benz cars in a tactile and explorative way. Each display consisted of infographics, re-built engine parts, 3-D animation, and interactive elements, in a seamless integration of 2D and 3D elements. The displays set a new industry standard for in-depth exhibits and were a popular attraction for visitors. This project was a collaboration with jangled nerves and Atelier Markgraph.

×

Overview

Overview opposite site

◄

►